Photographing the image of Coca-Cola for the World
In my first expeditions as a photographer to the African continent, I was surprised by the frequent presence of posters with the logo and anagram of the Coca-Cola firm in the most remote places and in the farthest jungles, where in most cases, not even you could find the desired soda that was announced, due to the obvious lack of adequate communications for the marketing and transport of the product to those places so far away.
Coca-Cola's image has undoubtedly an incredible presence in the entire geography of the planet., with incredible and original campaigns, multicolored and bright billboards, but it is in the countries of less technological development, where these striking advertising posters of the aforementioned multinational have always attracted my photographic attention in a special way, the fundamental reason is that many of these Artistic posters are made in an artisan way, which gives them a unique and charming character.
To be able to capture these unique and striking images with my camera, on many occasions I have been involved in fun and extravagant situations…
I have chased delivery trucks through the streets and roads of towns and cities, I have intercepted the deliveryman carrying the boxes of the well-known soda on the back of a donkey, through the narrow alleys of the Zocos and Medinas ... I have bet patiently next to a poster, waiting until some character of the place that contrasted with the red and white colors of the mural passed, to finally get the desired image ... on other occasions, once the stage was located, I connected with the improvised “models” that were in the place and in a matter of minutes we have managed to adjust the frame of the shot adapting to the existing lights and without forgetting the main rules of photographic composition ...
In this strange way, in each of my trips I am making images and experienced curious anecdotes that follow increasing my collection of Coca-Cola photos around the World.
Chasing Coca-Cola distributors
The means and systems of transport and distribution of Coca-Cola, are topics that offer wide graphic possibilities, taking into account the multiple factors that condition it, such as the geographical characteristics of the area or the technology with which they are made.
To be able to capture with some success, this type of scenes, which normally involve action and movement, it is convenient to use some semi-automatic system in the camera, given how quickly these movements of people and vehicles occur.
... by land and sea